Pay per Click Management

We’ll discuss your project, target audience, top competitors and campaign goals. We will then roll out a customized strategy unique to your business alone. After we all are feeling warm and fuzzy inside about the prospect of working together, we will accept payment and get to work either building out a new campaign or optimizing your existing campaigns.

Conversion Code Installation

Well we can’t optimize a campaign and grow your company ROI without knowing what keywords are winners and which are losers! We’ll install the conversion code on your websites thank you page or appropriate page. We can also direct your in-house team on how to do this as well.

Google Analytics

We want to make sure all of your Google Analytics is set-up properly as well. So we will go ahead and tie that all together for you and slap a big bow on it!

GEO Targeting

Will your campaign be local, national or international? We can target based on states, cities, counties, zipcodes, etc.

Keyword Selection

This applies to both keywords we want to go after and keywords that we want to negative out so Google never shows us ads for them. Sound confusing? Let me explain briefly. Lets say you want to generate health insurance leads. Well obviously we would want to go after a term like health insurance quotes, so if we are bidding on the broad match term health insurance quotes guess what. Google is going to show our ads for terms like “medicare health insurance, group health insurance and even life insurance”. It will show our ads for those terms because they are closely related, so to mitigate some damage from that we will set negative keywords like life insurance, medicare insurance, medicare, etc.

Landing Page Design

Yes we do build landing pages. We will help consult any in-house designer you have on payroll in the design aspects of what we need at no additional charge, but if you need us to build out a page for you it will be an additional cost. We use the landing page software Instapage, this allows us to create multiple versions of your landing page and have Instapage’s proprietary algorithm automatically A/B test the different versions against each other so we are always only running traffic to the highest converting page.